KurlyBrackets Blog
Practical writing on building, launching and growing games. No thought leadership, no listicles. Things we had to work out ourselves and wished someone had written down.
D1, D7, session length, CPI, LTV. Everyone quotes them, fewer people agree on what good looks like. Here are the thresholds we use by genre, in what order we read them, and the point at which we recommend killing a build rather than scaling it.
Read the articleIcon, screenshots, title, keywords and store experiments, in the order we run them and with the traps that cost people installs.
Read moreIP assignment, source code escrow, third party assets and the clauses founders regret leaving out. What to agree before any work starts.
Read moreWe write roughly once a month. No newsletter machine, just the article when there is one worth sending.
